The Cloverfield sequel finally has a trailer and it looks super creepy awesome, but every article about the movie has one name attached to it: J.J. Abrams. We’ve all seen his name constantly attached to sci-fi films. So if he didn’t write or direct the movie, why does J.J. Abrams get all the glory only serving as a producer? It’s strange, isn’t it? That his name will be the one everyone remembers. And I’m wondering why that is, and if it’s fair. But this is Hollywood after all and NOTHING IS FAIR in Hollywood.
Obviously for marketing purposes it’s the smart approach to showcase Abrams‘ name everywhere you possibly can. In the trailer, on the poster, visibly in the credits, etc. Because at the end of the day the producer is the one who is going to promote this film to audiences and important people in Hollywood. Let’s break it down to see what a producer actually does.
The job description of a producer is: Producers play an integral role in the television, film and video industries. A producer will oversee each project from conception to completion and may also be involved in the marketing and distribution processes. Producers work closely with the directors and other production staff on a shoot.
So it does actually sound like they have a lot to do with the actual movie during pre-production, production, and post-production. But at the same time (no offense to producers) they didn’t put the hard work of directing or writing the movie, they’re merely an overseer. But if you’re one of the big guys in Hollywood like J.J. Abrams, Steven Spielberg, Jerry Bruckheimer, George Lucas, etc. your name will most certainly be overly used and marketed. And I mean it completely makes sense to me. If I were to write or direct a movie and Quentin Tarantino was attached, you know everything would be done to let the public know it’s Tarantino’s film. It’s a marketing tactic that works all too well. But do you think it’s right that producers end up getting all the credit and praise? I personally don’t, but what do I know? I’m just a teenage dirt bag baby. (hehe).
Here’s the trailer: